Privacy Policy

Version 2.1 November 2026 | POPIA | GDPR | CCPA

Preamble

This company collects Personal Information from its clients.

This document can be printed by using the print command of your browser.

Our contact details are laid out below.

Owner

Information Officer

Brendon de Beer t/a Bridgelytic	Ballito, South Africa
Brendon de Beer	brendon@bridgelytic.com

Quick Links

ℹ️ Access your Information

✅ Rectify your Information

🗣 Object to Processing

🚫 Withdraw your consent

(TBA, currently not working, for all request, please contact brendon@bridgelytic.com)

Definitions

“Business Day” means any day that is not a weekend or a public holiday as defined in the Public Holidays Act 36 of 1994;

“include”, “includes”, “including” means “include without limitation”, “includes without limitation”, and “including without limitation”;

“Offering” means services, products, documents, websites or any reasonably related thing we may render to our clients or prospects;

“Policy” means this Privacy Policy;

“POPI” means the Protection of Personal Information Act 4 of 2013;

“Process” has the meaning attributed to it in terms of POPI;

“Us”, “We”, “Our”, “The Company” means Bridgelytic;

Personal Information

How do we collect your Personal Information?

We may obtain your Personal Information in a number of ways, including:

• you engage us to provide our Offerings;
• you fill out any form provided by us;
• you approach our office and fill in administrative forms;
• through direct or active engagements with you;
• we process orders and payment transactions;
• we obtain feedback from you about our products and services;
• you register for any of our events;
• you subscribe to our mailing list;
• we market our Offerings to you;
• you access and use our Offerings.

In all other instances not specified on this list, we will notify you beforehand, where possible, feasible and/or necessary, when we collect information.

We may collect your Personal Information from third party sources and third parties including public databases, business partners with whom we offer co-branded services or engage in joint marketing activities, and other third parties, to the extent that this is permitted by applicable law.

Personal Information we process

Identity Information: which includes information concerning your name (mandatory), marital status, occupation, legal status, as well as copies of your identity documents, photographs, identity number (mandatory) and registration number (mandatory);

Contact Information: which includes your residential or primary addresses, postal addresses, e-mail addresses and telephone numbers; (mandatory);

Financial Information: which can include bank account details (mandatory), insurance information, financial statements, tax clearance certificates, income amounts and tax/vat numbers;

Transaction Information: which includes details about payments made to or received from you (mandatory) and company information, which may consist of financial activity.

Special Personal Information

We do not generally process Special Personal Information unless we are required to do so by law or to comply with a contractual arrangement with you or where such Special Personal Information has been made deliberately public by you.

If we do have to process Special Personal Information, the following Special Personal Information may be collected from you:

• Race;
• Ethnic Origin.

Children’s Personal Information

We do not process Children’s Personal Information unless we are required to do so by law or to comply with a contractual arrangement with you.

Consequences of failure to provide certain Personal Information

You can choose not to provide mandatory Personal Information when requested. However, without the requested mandatory Personal Information, we may not be able to provide or continue to provide you with our Offerings.

You can choose not to provide voluntary Personal Information when requested. However, without the requested voluntary Personal Information, we may not be able to provide you with a superior user experience, tailor our Offerings to you personally and/or keep you in the loop on new Offerings. In addition, we may not be able to provide you with certain Offerings or provide these Offerings in a satisfactory manner.

All Personal Information not marked as mandatory is considered voluntary.

Purposes for which we process Personal Information

We may process your Personal Information for the following purposes:

• establish, manage and maintain our relationship with you;
• selling and providing our Offerings to you;
• respond to inquiries or requests from you;
• develop and improve our Offerings;
• collecting payments due to us;
• fulfil and comply with our legal and contractual obligations;
• to conduct the recruitment and hiring processes;
• in relation to supplier information, to create supplier profiles on our systems, pay suppliers, and for general supplier administration;
• to maintain and improve the Website;
• to maintain and update our client, or potential client databases;
• to maintain and update our supplier database;
• to inform you about any changes to the Website, this Privacy Policy or other changes that are relevant to you;
• for client relations purposes, which may include storage of clients’ marital status and birthdates;
• pitching, opportunity tracking and reporting;
• marketing;
• enforcing our legal rights;
• update our records and keeping your details up-to-date;
• enable you to subscribe to our newsletters and/or mailing lists.

We will, where feasible and necessary, obtain your consent before processing your Personal Information for any other purpose.

Sharing your Personal Information

We will not intentionally disclose your Personal Information other than with your permission, as permitted by applicable law or in the manner as set out in this Privacy Policy.

We may share your Personal Information for the purposes outlined above with:

• our affiliates and subsidiaries who are similarly bound by this Policy;
• business partners, vendors, or contractors to provide requested services or facilitate transactions, including but not limited to processing of orders, assisting with sales-related activities or post-sales support, and providing customer support;
• in connection with, any joint venture, merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or to another company;
• in response to a request for information by a competent authority in accordance with, or required by any applicable law, regulation or legal process;
• where necessary to comply with judicial proceedings, court orders or government orders;
• to protect our rights, property or safety and those of, our business partners, you, or others, or as otherwise required by applicable law.

Retention of Personal Information

We retain your Personal Information for as long as is necessary to fulfill the purposes for which it was collected, and/or to comply with legal obligations, resolve disputes, protect our assets, and/or enforce agreements.

In general: when the purposes of processing are satisfied we will delete your Personal Information within 6 months, or we will delete your Personal Information within 2 months where you specifically request deletion of your Personal Information in the prescribed format.

International Transfer of Personal Information

General

It may be necessary for us to Process your Personal Information in other countries, either to carry out your instructions or to provide our Offerings. These countries may not have the same level of Personal Information protection as is provided by South African law.

Bridgelytic makes use of client databases that store information outside of South Africa. When you consent to us collecting your information, you also consent to us storing your Personal Information in our offshore client database.

In general, we will try our best to not knowingly send your Personal Information outside of South Africa, unless:

• the country has comparable Privacy and Data Protection law in place;
• we have concluded an agreement with the 3rd party recipient that provides the same level of protection;
• you provide us with consent to do so;
• any other applicable POPI exemption applies.

Security of your Personal Information

General

We are committed to protecting your Personal Information from misuse, loss, unauthorised access, modification or disclosure by using a combination of physical, administrative and technical safeguards.

We store your information using a combination of secure local and/or secure international storage methods. Where we use international storage methods, our process as laid out in the “International Transfer of Personal Information” subheading applies, unless you have provided consent otherwise.

Whilst we make every effort to secure our Website, you should note that the internet is not completely secure; thus when you submit or post Personal Information online, you should be aware that we cannot guarantee the security of any Personal Information that you submit or post online.

Direct Marketing

General

You can choose whether you consent to receive direct marketing from us. You can withdraw your consent at any time by following the unsubscribe link provided in our communications, using the quick link provided above, or by sending an email to: brendon@bridgelytic.com..

If you opt out of receiving marketing related communications from us, we may still send you administrative and/or legal messages as part of your ongoing use of our Offerings.

We do not sell, rent, and/or distribute your Personal Information to 3rd parties, however we may sell, rent and/or distribute anonymized data to 3rd parties.

Social Media and Third Parties

Social Media

We operate and communicate through our designated channels, pages and accounts on some social media sites to inform, help and engage with our customers. We may monitor and record comments and posts made about us on these channels so that we can improve our services.

The public can access and read any information posted on these sites. We are not responsible for any information posted on those sites other than the information posted by our designated officials. We do not endorse the social media sites themselves, or any information posted on them by third parties or other users.

When you engage with us through social media, your Personal Information may be processed by the site owner; this processing occurs outside of our control and may take place in a country outside South Africa that may have different privacy laws.

We cannot guarantee that we will read or reply to all messages sent to our social media.

Links to third party websites and applications

Our Website may contain links to sites and applications operated by third parties. We make no representations or warranties in relation to the privacy practices of any third-party site or application and we are not responsible for any third party content or privacy statements. Your use of such sites and applications is subject to the relevant third-party privacy statements.

Cookie Policy

This Cookie Policy applies to our Website.

By using our Website you consent to our use of cookies and other tracking technology, as may be applicable, in accordance with this Cookie Policy. If you do not agree to this, you should change your browser settings accordingly, however disabling cookies entirely may affect your user experience on our Website.

What are Cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How and why do we use them?

We use cookies to gain a better understanding of how our users use our Website. Cookies help us tailor our Website to give you the best experience, to improve our Offerings, and to fine tune our marketing strategies.

Types of Cookies

Cookies come in the following types:

• Session Cookies: Session cookies, also known as ‘temporary cookies’, help websites recognise users and the information provided when they navigate through a website. Session cookies only retain information about a user’s activities for as long as they are on the website;
• Permanent Cookies: Permanent cookies, also known as ‘persistent cookies’, remain in operation even after the web browser has closed.
• Third-Party Cookies: Third-party cookies are installed by third-parties with the aim of collecting certain information from web users to carry out research into, for example, behavior, demographics or spending habits. They are commonly used by advertisers;
• Performance Cookies: These are related to the performance of the website and are often used to provide a better user experience;
• Flash Cookies: Flash cookies, also known as ‘super cookies’, are independent from the web browser. They are designed to be permanently stored on a user’s computer;
• Zombie Cookies: Zombie cookies are a type of flash cookie that are automatically re-created after a user has deleted them.
• First-Party Cookies: These are cookies set by the owner of the website and can usually only be read by the owner of the website.

What cookies do we use?

Our Website uses Google Analytics, a web analytics service provided by Google LLC, through the Google Site Kit plugin. Google Analytics uses first-party cookies and similar technologies to collect information about how you use our Website, such as the pages you visit, how long you spend on them, how you arrived at our Website, your approximate location (city or region) and the type of device and browser you use. Google Analytics does not store your IP address.

We use this information in aggregate to understand how our Website is used, to improve our Website and our Offerings, and to measure the effectiveness of our marketing. We do not use Google Analytics to identify you personally.

Google may process this information on servers outside South Africa. Where this happens, our process as laid out in the “International Transfer of Personal Information” subheading applies. You can read how Google uses this information at How Google uses information from sites or apps that use our services.

You can prevent Google Analytics from collecting information about your visits by installing the Google Analytics Opt-out Browser Add-on, or by blocking or deleting cookies in your browser settings.

Consent

Upon entering our Website you may sometimes be presented with a prompt to accept or not accept the use of cookies. If you don’t consent, the cookies on our website will not work. If you consent, our cookies will work.

Your Rights

We want to be clear and upfront with you so that you can make meaningful choices about the Personal Information you provide to us.

You have the following rights in terms of POPI. You have the right:

Short Description	Right
Lawful Processing	to have your Personal Information processed in accordance with the conditions for lawful processing as contained in Chapter 3 of POPI;
Notification	to be notified that Personal Information is being collected from you or about you;
Data Breaches	to be informed of any data breaches that involve your Personal Information from us;
Information	to request whether or not we hold information on you;
Correction or Deletion of Information	to request, in accordance with Section 24 of POPI, where necessary: the correction, destruction or deletion of Personal Information we hold on you or about you;
Object to Processing	to object at any time, on reasonable grounds, in the prescribed manner, and in accordance with Section11(3)(a), to the processing of your Personal Information in a particular situation;
Direct Marketing Objection	to object to the processing of your Personal Information with regards to direct marketing or withdraw your consent in terms thereof;
Direct Marketing	not to have your Personal Information processed for unsolicited electronic communications, except as provided for in Section 69(1) of POPI;
Complaint	to submit a complaint to the Information Regulator;
Consent	to withdraw consent you have previously given for the processing of your Personal Information, within the confines of POPI;
Civil Proceedings	to institute civil proceedings regarding an alleged interference with the protection of your Personal Information as processed in accordance with this Privacy Policy.

This list is not exhaustive and you are recommended to peruse Section 5 of POPIA to see your full rights in terms of POPIA.

The Information Regulator

We would love to have the opportunity to address any complaint or issue you may have regarding the processing of your Personal Information, or any complaint you may have, however you do have the right to complain to the Information Regulator. Their contact details are:

The Information Regulator (South Africa)
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
P.O. Box 31533, Braamfontein, Johannesburg, 2017

Their complaints email: complaints.IR@justice.gov.za
Their general queries email: inforeg@justice.gov.za
Their website: https://justice.gov.za/inforeg/index.html

The details of the Information Regulator have been obtained from their website at the time this Policy was updated. We take no responsibility for the accuracy of the Information Regulator details provided.

Boilerplate

1. Neutral Construction. The rule of construction that the Policy shall be interpreted against the Party responsible for drafting or preparation of the Agreement shall not apply to this Policy;
2. Ejusdem Generis. The use of the word “including” followed by a specific example shall not be construed as limiting the meaning of the general wording preceding it;
3. Headings, Sub-Headings and Callouts. Headings, Sub-headings and Callouts are inserted for information and convenience purposes only and shall not affect the construction or the interpretation of this Policy;
4. Legislation. References to any legislation shall be deemed to include references to such legislation as amended, added to via regulations or notices, and/or extended from time to time;
5. References to Persons. References to:
   1. persons shall include natural persons, companies, close corporations, trusts, partnerships and vice-versa;
   2. the singular shall include the plural and vice-versa;
   3. any one gender shall include a reference to all other officially recognised genders.
6. Implied Meaning. If any word is defined in any part of this Policy, that word or phrase shall bear the same meaning wherever used in the Policy;
7. Time. Any reference to time shall be based upon South African Standard Time (GMT+2);
8. Numeric Figures. Where figures are referred to in words and in numerals, and there is any conflict between the two, the words shall prevail, unless the context indicates a contrary intention;
9. Day Calculation. When any number of days is prescribed in this Policy, same shall be reckoned exclusively of the first and inclusively of the last day, unless the last day falls on a day which is not a Business Day, in which case the last day shall be the next Business Day;
10. Dictionary Meaning. All words in this Policy shall be interpreted per the latest dictionary definition as contained in the Oxford Standard Dictionary, unless this Policy defines another meaning to a word;
11. South African Law. This Privacy Policy shall be governed and construed according to the laws of the Republic of South Africa;
12. Words and Phrases Meaning. Where a word or phrase is given a particular meaning, other parts of speech and grammatical forms of that word or phrase have corresponding meanings.